Large & Small Displays

The Fire Polish Diamond Jewelry display program is one of PN’s proudest accomplishments.

 With LED lights, rotation, and solar power, the display was designed to show the beauty of the uniquely faceted Fire Polish diamonds in motion, regardless of the lighting conditions at any particular retail store. The stunning display program stands as the final result of a long, complex journey of challenges that took PN’s problem solving skills to the next level.

Services & Skills Provided

The Challenge

The initial small display designed to hold loose diamonds went through many prototypes as elements were added and edited. The first design featured motion generated by solar-power, using one solar panel at the back of the display. However, this only generated enough power to work in selective environments. To provide more stability for the motion feature, two more panels were added to the sides, which could be flipped up or down to capture as much light as possible.


Battery-powered options were also implemented to provide maximum functionality.A small light behind the graphic sign ensured that the loose diamonds were lit effectively no matter what the store lighting conditions.

In the next phase, the ideas from the small loose stone display were expanded to become a large display that could showcase loose stones as well as complete jewelry pieces. The client wanted to be sure that the products were being displayed at the highest level, a difficult proposition considering it was impossible to know what lighting conditions would be in the various retail stores. The solution was to implement large-scale lighting directly into the display to light the products from above.


The final product was sleek, simple, and clean, conveying the modern aesthetic the client had wanted. Through design and creative insight as well as color and materials development, PN helped Bulova develop a world-wide visual merchandising program. PN was proud to be involved in such an important part of the iconic brand’s history and evolution.