Pacific Northern, Inc. announces a roll-out of a new jewelry display system to the 745 TJMaxx locations.In the new initiative of aggressive expansion into the fine jewelry market, TJMaxx addressed Pacific Northern, Inc. with a task to produce a new jewelry display system that answered their marketing and visual merchandising needs. After thorough evaluation of the company’s vision and marketing strategy the decision was made to change the look of the displays from the outdated green suede-like material to nickel-colored leatherette fabric. The clean cool look of the new design in the modern shade of nickel greatly compliments the selection of fine sterling silver and colored gems fashion jewelry offered by TJMaxx. The cohesive, unified arrangement of the system’s design raises not only the overall aesthetics, but it also increases efficiency of its in-store utilization.
Introduction of the new jewelry display system is a part of the overall store remodeling initiative undertaken by TJMaxx. This initiative, as well as the aggressive expansion of the company into the fine jewelry market, guided the decision of the retailer to introduce the new jewelry displays not only in the new and remodeled locations, but also in a large number of stores that previously did not have fine jewelry departments. The roll-out is scheduled to take place in two stages, with half of the stores completed in 2004 and the second half in 2005.